Developing and promoting a multifaceted authentic Cretan tourist experience

The plan is to integrate wine production with local culture and environment in certain pilot areas, create new tourism attractions like a vineyard museum, record and map vineyards, wineries, and geographical data, create wine routes based on special characteristics (landscape, cultural, historical, Natura2000 sites, etc), promote cooperation and networking among viticulturists and tourism-catering organizations, and create off-season tourist opportunities.