Connection between winemakers and luxury holiday houses in order to
attract a new tourist segment

Istria County’s luxury accommodation offer is increasing, with high demand from discerning travelers. Tailored services and custom itineraries are important for wine packages and vineyard experiences. Local viticulturalists and wine farm owners need support from regional and local tourist boards to promote this targeted tourism. The goal is to connect these visitors with Istrian wine farms, as they are willing to pay more for special vineyard experiences, tasting wines and local agri-food products, and purchasing bottles to take home.